Definition Air time

English vocabulary and translations (See all our English vocabulary translation)

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Definition

the air time: the broadcasting time
noun
We spent over $300,000 for five seconds of air time during the World Cup. We broadcast our ad on the main radio station; it lasted only five seconds and cost $300,000.

Examples

  • "Following that, I've purchased air time on several national radio programs and a few soap operas, in order to advertise the product."

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