Definition Air time
English vocabulary and translations (See all our English vocabulary translation)
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the air time: the broadcasting time
We spent over $300,000 for five seconds of air time during the World Cup. We broadcast our ad on the main radio station; it lasted only five seconds and cost $300,000.
- "Following that, I've purchased air time on several national radio programs and a few soap operas, in order to advertise the product."
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