Key demographic

English vocabulary and translations (See all)

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Definition

key demographic: principal target market
noun
The key demographic for this year's perfume is divorced women. We are aiming our advertising campaigns at that specific group of people.

Examples

  • "Susie : Our key demographic is divorced, love-starved women, aged 29-55."
  • "The 15-24 male demographic has been affected by rumors of breast growth by extensive exposure to unisex perfumes."

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