Lucrative

English vocabulary and translations (See all)

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Definition

lucrative: financially advantageous, profitable
adjective
What a lucrative deal we just signed! It's going to make us a huge profit.

Pronunciation examples
UK: Bruno has signed a lucrative deal with the publishers of his autobiography.
US: Agriculture is no longer very lucrative for small farmers.
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Examples

  • "Steve : More lucrative, you say?"
  • "Susie : Much more lucrative, Steve."
  • "If you think about it, it's actually an advantage for you to sign a shorter contract, because you'll be in a position to sign a more lucrative deal once we see what the products will do in the open market."

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