English vocabulary and translations (See all)
lucrative: financially advantageous, profitable
What a lucrative deal we just signed! It's going to make us a huge profit.
UK: Bruno has signed a lucrative deal with the publishers of his autobiography.
US: Agriculture is no longer very lucrative for small farmers.
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- "Steve : More lucrative, you say?"
- "Susie : Much more lucrative, Steve."
- "If you think about it, it's actually an advantage for you to sign a shorter contract, because you'll be in a position to sign a more lucrative deal once we see what the products will do in the open market."
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