Definition Market research

English vocabulary and translations (See all our English vocabulary translation)

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Definition

market research: investigation of the market for a particular type of product
noun

Examples

  • "Susie : Well, we've received a report from a market research company with some interesting data on the men's fragrance market."
  • "Send me the market research - I'd like to examine the data myself."
  • "I don't need to look at the market research."
  • "I'd like to commission a market research panel made-up of the general public."
  • "I've examined the market research for TigerLily and the data is conclusive: working-class men are the ones buying our perfume, therefore, they are the market segment we should target with our advertising."

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