Definition Marketing ladder

English vocabulary and translations (See all our English vocabulary translation)

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Definition

the marketing ladder: the ensemble or scale of processes involved in bringing a product to the market (import, manufacture, distribution etc.)
idiom

a ladder: a structure used for climbing (for example to change a light bulb)
noun

Examples

  • "a new wave of Chinese entrepreneurs is now attacking aspects of the marketing ladder, extending their efforts to distribution, retailing and even branding."

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