Definition Underpricing

English vocabulary and translations (See all our English vocabulary translation)

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Definition

under-pricing (tactic): a price-reducing, a price-lowering (tactic)
adjective, noun
The under-pricing maneuvers of Grevelon will affect them negatively in the long-run. If they continue to lower their prices they will not be successful for long.

to underprice: to lower prices lower than the competitions'
verb
Kalvin Krime is under-pricing their products to compete with Delavigne's success. Their prices are now the lowest on the market.

Examples

  • "Philip : The under-pricing tactics of Krime and Grevelon are old news."

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