Target en français : traduction et définition
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Traduction et définition
to target: cibler, viser
Our ad campaign is trying to target young adolescents. Notre campagne de publicité essaie de cibler les jeunes adolescents.
a target: une cible
Exemples
- "Overshooting the target by 500 feet, Mr. Marron finally came to a stop on the southbound lane of highway 101."
- "The 10% increase in perfume sales to men aged 15-24 in the last five years is a positive for the market, as this is a key age group in terms of new brand targeting."
- "Set challenging targets!"
- "I've examined the market research for TigerLily and the data is conclusive: working-class men are the ones buying our perfume, therefore, they are the market segment we should target with our advertising."
- "Edward : Yeah, it's going to target working-class men."
- "It is clear that Delavigne should be looking at targeting the male 15-24 age group, while at the same time advertising the fact that Delavigne products have no negative side effects for males of this age range."
- "The outsourcing boom shows no signs of slowing: India, China and the Philippines have been targets for western businesses for some time now."
Exercice 1
According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?
According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?
Because Melanie is a "high-school graduate", she is too young to be part of the target age described by Susie. Also because Melanie has a "longtime boyfriend", she doesn't fit into the category of "divorced, love-starved" women.
Because Sarah is a "senior citizen", which means she is over the age of 65, she does not fit the description given by Susie.
This is the best choice here. Susie says that Delavigne is targeting "divorced women, aged 29-55". Amanda fits these criteria better than any of the other choices.
Because Susie says that the product is targeting "women", John is not the best choice here.
Exercice 2
Bruno is interested and concerned about Susie's proposal for an ad campaign.
From the list below, choose the aspects of the plan which concern or interest Bruno.
There may be more than one correct answer! Choose all that apply.
From the list below, choose the aspects of the plan which concern or interest Bruno.
There may be more than one correct answer! Choose all that apply.
Bruno is interested and concerned about Susie's proposal for an ad campaign.
From the list below, choose the aspects of the plan which concern or interest Bruno.
There may be more than one correct answer! Choose all that apply.
From the list below, choose the aspects of the plan which concern or interest Bruno.
There may be more than one correct answer! Choose all that apply.
Bruno never expresses concern or a particular interest in the number of customers who might eventually purchase "TigerLily". Bruno is interested in the type of customer who will purchase the perfume, but never says anything about the number of customers.
Bruno says: "I have some concerns about the budget", which suggests that he is worried about the money he will have to spend on this advertising campaign. The "cost" of the campaign refers to the price of the campaign, and refers back to Bruno's concerns about the "budget".
Bruno never expresses concern or a particular interest in the location of the commercial shoot. As a noun, a commercial "shoot" refers to the filming of something (a film, an advertisement, a television show).
Bruno speaks about "the most effective means of conveying our brand name and product to the public", which indicates that he is interested in the way that "TigerLily" is promoted and marketed.
Bruno asks Susan, "what is our target market for this product?", which suggests that Bruno is interested in the type of customer who will purchase "TigerLily".
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