Ad agency
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定义
an advertising agency: 广告代理
示例
- "That being said, the marketing department has decided to assign this project to an outside ad agency."
练习 1
Select the TRUE statements from the list below. There may be more than one.
Select the TRUE statements from the list below. There may be more than one.
This is a true statement. Edward sings a nice song for Garth Ripley about kangaroos. However, Garth Ripley rejects it and says, "no kangaroos, no boomerangs, no stereotypes". Garth then says that he wants a song which is "fresh" and "inspired" and asks Edward to "work on a tune".
This statement is false. Bruno says that Garth Ripley works at "the marketing department of our Australian division in Sydney." A "division" refers to a part of a business which is located in a different country or specialises in another activity, but remains part of the same corporate entity. An "advertising agency" is a separate business which creates advertising and communication material for other companies.
This is a true statement. Garth Ripley tells Edward there should be "no kangaroos, no boomerangs, no stereotypes" in the piece of music that accompanies the television advertisement for Outback Cologne. A "cliché" is an overused idea or situation, or a preconceived notion. The term shares a similar meaning with "stereotype".
This statement is false. Although Edward proposes a song for the Outback Cologne advertising project, Garth Ripley doesn't select Edward's song because it employs Australian stereotypes. A "jingle" is a simple melody or song that often accompanies an advertisement.
进一步了解…
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