Appeal
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定义
an appeal (for peace): 请求，呼吁（和平）
The prime minister has made an appeal to the two countries to sign a peace treaty. 总理已呼吁两国签署和平条约。
a court of appeals 上诉法庭
to appeal (to have a certain appeal): 有魅力（有一定的吸引力）
在许多语言中使用表示"性感"：
This ad holds no appeal for me. 这则广告对我没有吸引力。
appealing 有吸引力的，诱人的，有魅力的，迷人的
to appeal: 请求，恳求，呼吁
We will appeal to the family's sense of tradition. 我们将呼吁传统家庭意识。
示例
- "We're trying to rebrand Outback Cologne as a scent that also appeals to urban individuals, university students, young professionals, people who frequent bars and cafés and single men on the dating scene."
- "Edward : Ok... something emotional that appeals to young men."
- "Susie : As I mentioned in my email, we are considering marketing a unisex line of products which obviously would appeal to both male and female consumers."
- "Susie : It's classy... French... explains the product well, appeals to a wide base of consumers... It's just crazy enough to work."
- "I was thinking of a perfume that would appeal to youthful adults, but as well to adult youths."
练习 1
From the list below, select the reason(s) Susie gives for liking the name "Crème de la Crème".
There may be more than one correct answer!
There may be more than one correct answer!
From the list below, select the reason(s) Susie gives for liking the name "Crème de la Crème".
There may be more than one correct answer!
There may be more than one correct answer!
This statement is true. In the dialogue, Susie says that this name "appeals to a wide base of consumers". If something "appeals to you", this means that you "like it" or "find it attractive". The term "wide" means "varied" in this context. A "base of consumers" is a "collection of customers". Susie is therefore saying that "Crème de la Crème" will be an attractive name for a large variety of customers'.
This is one of the reasons Susie gives for liking this name. She says that it "explains the product well", meaning that when we read the name "Crème de la Crème", we can imagine that this is a great face cream.
This is a good choice. Susie tells us that "Crème de la Crème" is "classy". Something "classy" is "elegant" or "stylish". Here's another example: "My girlfriend took me out to dinner at a classy restaurant last night. Unfortunately, the food was nouvelle cuisine".
Susie does not describe "Crème de la Crème" as "disturbing" ("bothersome", "shocking", or "upsetting"). She is talking about "Skinternet" when she makes this negative comment.
This is not a good choice here. Susie criticises the name "Creamy Dreamy Cream", saying that it "sounds like an ice cream flavour". She is not impressed, and she is not talking about the name "Crème de la Crème".
练习 2
What is the meaning of the phrase, "One of my assistants came across your application"?
What is the meaning of the phrase, "One of my assistants came across your application"?
To "come across" does not mean to "file". Also, Delavigne submitted an application, and not an appeal.
To "come across" does not mean to "alter". Also, this assistant would probably be out of a job if they tried such a thing.
"To come across" means to "find by chance" or to "happen upon". One of Mayor Flimshaw's assistants found Delavigne's application by chance. This is the best choice here.
This is not what the mayor says. Flimshaw says only that one of his assistants "came across" Delavigne's application, but no one made a decision about it. Also, normally an assistant does not have the power to refuse an application.
练习 3
According to Susie, TigerLily will .
According to Susie, TigerLily will delight women with high standards.
delight women with high standards: This is the best choice here. Susie says that TigerLily is "sure to please women of the most discerning tastes". This means that TigerLily has a superior quality which will appeal to women who are very refined and demanding of the products which they purchase.
please women with sophisticated palates: The palate is the part of the mouth which controls the human sense of taste. To have a "sophisticated palate" indicates that someone has a refined sense of taste. However this applies only to food. As Susie is referring to perfumes, this choice is incorrect.
appease women of high social standing : Women of "high social standing" are elite or wealthy women. They are not necessarily women of "discerning taste".
appeal to women of many ethnic backgrounds: Susie never mentions that women of diverse origins will enjoy TigerLily.
练习 4
"We want... something that'll set Outback Cologne apart."
"To set (a product) apart" is to:
"To set (a product) apart" is to:
"We want... something that'll set Outback Cologne apart."
"To set (a product) apart" is to:
"To set (a product) apart" is to:
This is incorrect. To "set (something) apart" doesn't mean to break down stereotypes. To "break down (something)" is to destroy it. Example: Jean is trying to break down anti-French prejudice.
This is the correct answer. To "set (something) apart" is to show it to be different or special. Example: "Her bizarre clothes and pink hair sets her apart from the other girls." Garth Ripley tells Edward that he wants a song for Outback Cologne which will make the perfume more noticeable or special.
This is incorrect. To "set (a product) apart" doesn't mean to make it attractive to different target markets.
This is incorrect. "To set (a product) apart" doesn't mean to update or modernize it.
进一步了解…
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