Billboard
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定义
a billboard: 广告牌，布告板
I want to be a famous fashion model and have my photo on billboards all over London, but I'm a dog. 我想要成为一个著名时尚模特，并且让我的画报挂满整个伦敦的广告板，然而我是一条狗。
示例
- "Each billboard emits the scent of Washed Up, described by Kalvin Krime as "a masculine blend of sun, surf, and wetsuits"."
- "Each billboard is accompanied by a high-powered fan and several cartridges of Washed Up fragrance oil."
- "At the time of going to press, 200 of these scented billboard adverts are being rolled out across the USA's biggest cities."
- "Kalvin Krime Cosmetics has been making waves this week, launching a series of perfumed billboards."
- "Putting perfume inside a billboard is such a gimmick."
- "The Smell of Success: Kalvin Krime's scented billboard adverts"
- "Not being able to read is a serious disadvantage in this modern world where writing is everywhere: on television, on billboards, on the Internet, in magazines."
- "You see a billboard advertising a Delavigne perfume, TigerLily for example."
- "Susie : I think you might have heard about the fact that Kalvin Krime has launched some perfumed billboards."
练习 1
Fill in the blanks below with terms from the advertisement you've just heard.
Someone who cannot read is called .
A large sign used for outdoor advertising is called a .
When one conquers or defeats a problem they "" the problem.
To "be made fun of" or "mocked" is to be .
To be "denied access" or "to be left out" of something is to be .
Someone who cannot read is called .
A large sign used for outdoor advertising is called a .
When one conquers or defeats a problem they "" the problem.
To "be made fun of" or "mocked" is to be .
To be "denied access" or "to be left out" of something is to be .
Fill in the blanks below with terms from the advertisement you've just heard.
Someone who cannot read is called illiterate 1.
A large sign used for outdoor advertising is called a billboard 2.
When one conquers or defeats a problem they "overcome 3" the problem.
To "be made fun of" or "mocked" is to be ridiculed 4.
To be "denied access" or "to be left out" of something is to be excluded 5.
Someone who cannot read is called illiterate 1.
A large sign used for outdoor advertising is called a billboard 2.
When one conquers or defeats a problem they "overcome 3" the problem.
To "be made fun of" or "mocked" is to be ridiculed 4.
To be "denied access" or "to be left out" of something is to be excluded 5.
1 illiterate: The term "illiterate" means to be unable to read or write. A person who cannot read or write is called "illiterate".
2 billboard: A billboard is a large sign used for advertisements, generally in public places such as in the center of towns and cities or by major roads. Billboards are very commonly seen on highways and motorways.
3 overcome: To "overcome" something is to successfully fight against it or defeat it. One can overcome a problem, a fear, an opponent or a handicap. Example: I have overcome my fear of fish and recently bought an aquarium. The verb "to overcome" is synonymous with "conquer" and "defeat" in this context.
4 ridiculed: To be "ridiculed" is to be made to look "ridiculous" or to be "made fun of".
5 excluded: If one is "excluded" (from somewhere or some place), they are "denied access to it". To exclude, in the active sense, is "to deny access" or to prevent someone from being included. In this advertisement, the announcer mentions that people who can't read are often "excluded" from a group.
练习 2
What is the most important information which the journalist wants to tell us about in this article?
What is the most important information which the journalist wants to tell us about in this article?
This is not the best answer. The latest Kalvin Krime advertising campaign will be present in "the USA's biggest cities", but there is no indication that Kalvin Krime will advertise exclusively in large cities from now on.
This is not the best answer. Although it is true that Kalvin Krime's new fragrance is called "Washed Up", the name of the perfume is incidental, and not the most important information in the article.
This is not the best answer. To "give away free samples of a perfume" is to offer the general public small bottles of perfume without asking them to pay. There is no evidence in the article that this is happening.
This is the correct choice. In the article, we read that "Kalvin Krime Cosmetics has... (launched) a series of perfumed billboards." "Billboards" are very large posters or signs often found near motorways or on the side of buildings. If something is "perfumed", then it contains a "scent", "perfume", or "fragrance". To "launch" a campaign is to "release" or "begin" a campaign.
练习 3
It's term time! Fill in the blanks with words used in the article!
Find the term used for a large sign used for advertising outside:
'Yesterday I saw a with a picture of a naked Ivana Bümbüm on it.
Now look for the verb which means "to release" or "to put on the market": "Delavigne plans to its latest perfume in April".
Find the term used for a large sign used for advertising outside:
'Yesterday I saw a with a picture of a naked Ivana Bümbüm on it.
Now look for the verb which means "to release" or "to put on the market": "Delavigne plans to its latest perfume in April".
It's term time! Fill in the blanks with words used in the article!
Find the term used for a large sign used for advertising outside:
'Yesterday I saw a billboard 1 with a picture of a naked Ivana Bümbüm on it.
Now look for the verb which means "to release" or "to put on the market": "Delavigne plans to launch 2 its latest perfume in April".
Find the term used for a large sign used for advertising outside:
'Yesterday I saw a billboard 1 with a picture of a naked Ivana Bümbüm on it.
Now look for the verb which means "to release" or "to put on the market": "Delavigne plans to launch 2 its latest perfume in April".
1 billboard: "Billboard" is the term we were looking for here. A "billboard" is a very large poster or sign often found near motorways or on the side of large buildings. Billboards advertise products or services.
2 launch: "Launch" is the correct answer. To "launch" a product, a series of advertisements, etc. is to "release" them, or "present them to the market". Note that there is also a related noun "a launch". Example: "Since its launch in January, the new Citron car has been selling very well".
进一步了解…
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