Campaign
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定义
a campaign: 运动、战役
Mr. Flimshaw's election campaign is not going very well. Flimshaw 先生的竞选活动进展不太顺利。
an advertising campaign (or "an ad campaign"): 广告宣传活动
to campaign: 运动、游行
Pronunciation examples
UK: I'm organizing a campaign against smoking.
US: The sales campaign has been very successful - everyone is buying our cigarettes!
示例
- "The advertisements are part of Kalvin Krime's campaign for its latest men's fragrance, Washed Up."
- "I'd like to schedule a meeting to discuss the Delavigne Classic ad campaign."
- "Subject: Appalling advertising campaign"
- "Campaigning for the environment, counting money."
- "The Delavigne Corporation is delighted to announce the launch of the new and improved Classic Collection publicity campaign, still starring Ivana Bümbüm. Offering a more subtle approach than the first version of the Classic Collection campaign earlier this year, the new marketing strategy is more innovative in its attention to nuance, and its bespoke approach."
- "Depending on your views, we'll decide whether or not to pursue these ideas and invest in a full-scale campaign, in conjunction with the R & D department."
- "Susie, Philip recently sent me an email addressing his concerns on our new idea for an anti-exploitation ad campaign."
- "Who do you think is responsible for this, this campaign of hate?"
- "Susie puts away her notes on an ad campaign and Horatio closes up the laboratory."
- "Susie : We've had angry letters about this advertising campaign from people in Britain and Germany, too."
- "Bruno : Susie, you'll have to postpone your plans for the anti-exploitation ad campaign."
- "Bruno's products were one of a kind, but without advertising campaigns, large-scale distribution, and increased production, Bruno had no chance for success."
- "Delavigne is also thrilled to announce that world-famous model and actress Ivana Bümbüm has agreed in principle to represent the Delavigne Company in its upcoming advertising campaign, not only for TigerLily, but for all forthcoming campaigns."
- "DELAVIGNE LAUNCHES CLASSIC COLLECTION CAMPAIGN II"
- "But I think we might be able to convey their beauty better if we adapted the ad campaign for each country."
- "Subject: Delavigne Classic campaign: uh oh"
- "Bruno's products were truly one of a kind, but without advertising campaigns, large-scale distribution, and increased production, Bruno had no chance for success."
- "Susie : Are you talking about the Delavigne Classic campaign with Ivana Bümbüm?"
练习 1
What is an advertising campaign?
What is an advertising campaign?
A "campaign" is not a champagne!
A "warning" is different than an "advertisement". A "warning" is the act of making someone aware of an actual or potential danger, whereas an "advertisement" is a piece of publicity.
An "advertising campaign" is the effort or process of promoting a product. Companies often invest in an advertising campaign to promote a new product to the public.
练习 2
Let's find some interesting terms used in the dialogue. Fill in the blanks!
First, find the term which means to be "accountable for" or "in charge of" something: "Philip Cheeter is for managing the Delavigne Sales Department."
Now we're looking for the term meaning "operation" or "project", with a specific objective: "The O'Clinton presidential has been very successful but very expensive."
First, find the term which means to be "accountable for" or "in charge of" something: "Philip Cheeter is for managing the Delavigne Sales Department."
Now we're looking for the term meaning "operation" or "project", with a specific objective: "The O'Clinton presidential has been very successful but very expensive."
Let's find some interesting terms used in the dialogue. Fill in the blanks!
First, find the term which means to be "accountable for" or "in charge of" something: "Philip Cheeter is responsible 1 for managing the Delavigne Sales Department."
Now we're looking for the term meaning "operation" or "project", with a specific objective: "The O'Clinton presidential campaign 2 has been very successful but very expensive."
First, find the term which means to be "accountable for" or "in charge of" something: "Philip Cheeter is responsible 1 for managing the Delavigne Sales Department."
Now we're looking for the term meaning "operation" or "project", with a specific objective: "The O'Clinton presidential campaign 2 has been very successful but very expensive."
1 responsible : "Responsible" is the right answer here. To be "responsible for" something is to be "accountable for" or "in charge of" it. Some more examples: "Who is responsible for the water all over the bathroom?" (= "Who caused the mess?"); "I am responsible for hiring a new intern". Note that the term "responsible" is an adjective, and NEVER a noun.
2 campaign: "Campaign" is the correct term here. A "campaign" is an "operation" or "series of operations" leading towards a specific goal or target. We often talk of "advertising campaigns" to describe the strategy of a series of advertisements for a product. Note that this term can also be used in a military context: "The British army's campaign was a disaster".
练习 3
Select the TRUE statements(s), according to the conversation you just heard.
There may be more than one correct answer!
There may be more than one correct answer!
Select the TRUE statements(s), according to the conversation you just heard.
There may be more than one correct answer!
There may be more than one correct answer!
This statement is false. Hannah says, "I've seen your adverts in the streetcars" to indicate she has heard of YouBeauty.com, but there is no suggestion of Caroline selling advertising space. Hannah thinks that Caroline wants to sell Delavigne products on YouBeauty.com's website.
This statement is correct. Caroline tells Hannah that she works as "the head buyer for YouBeauty.com." A "buyer" is the person responsible for purchasing (for the company) and who often negotiates to get the best price for their company. A "head buyer" is the principal buyer or the manager of the purchasing team.
This statement is correct. Hannah refers to YouBeauty.com as an "online distributor". This refers to a website which supplies or sells products via the internet.
This statement is false. Hannah tells Caroline that she has already heard of YouBeauty.com but doesn't say that Delavigne Corp has already collaborated with YouBeauty.com.
This statement is correct. Hannah says that she has seen YouBeauty.com's "adverts in the streetcars", and that she finds them "nauseating". "Nauseating" shares a similar meaning to "revolting" or "disgusting". An "advertising campaign" refers to a series of advertisements (media promotions) for a product.
练习 4
This 2-word term describes an effort to promote or make known products or services.
"The marketing department has developed an to promote Bruno's perfumes".
"The marketing department has developed an to promote Bruno's perfumes".
This 2-word term describes an effort to promote or make known products or services.
"The marketing department has developed an [not done] advertising 1 [not done] campaign 2 to promote Bruno's perfumes".
"The marketing department has developed an [not done] advertising 1 [not done] campaign 2 to promote Bruno's perfumes".
1 advertising: "Advertising" refers to the promotion of goods or services in media, such as radio, television, newspapers or those irritating pop-ups on websites.
2 campaign: An "advertising campaign" is an effort, often paid, to promote a product or service. Companies often invest in an advertising campaign, sometimes with advertising firms, to promote new products and services to the public. On its own, a "campaign" describes the push or effort itself. We often hear it in the context of politics: "a political campaign".
进一步了解…
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