Commercial

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定义

(a television) commercial: （电视）广告 noun
Did you see Michael Jackson in the new Pepsi commercial? 你有在百事可乐的新广告里看见迈克尔杰克逊了吗？
commercial: 商业的，营利的 adjective
a commercial airline一个商业航空公司

示例

  • "Of course, it's become an enormous commercial enterprise, with thousands of tourists from all over the world."
  • "As I wrote to you earlier, part of Brian's training at the company will include commercial instruction, and that's your department."
  • "Your television programs are interrupted by hundreds of commercials telling you what to buy and what to think, it's no surprise that you can't concentrate on anything longer than a beer commercial."
  • "Although I don't own a rifle, I'm pretty sure they're not allowed on commercial flights."
  • "Your television programs are interrupted by hundreds of commercials telling you what to buy and what to think, it's no surprise that you can't concentrate on anything longer than a beer commercial."
  • "Now tell everyone about the commercial."
  • "I'm watching the commercials on TV!"
  • "We are hoping to shoot our first commercial starring Ivana in March!"
  • "Subject: Commercial Auto Insurance Coverage"
  • "As you know, Ivana BümBüm, the model who appears in our TV commercials, and who is considered to be the face of Delavigne, has been photographed taking cocaine."
  • "Aside from Bümbüm's fee, we should be able to film the commercial for under a million dollars, which is rather inexpensive considering the scope of the project."
  • "Stay tuned everyone because after the commercial we'll have an interview with Germany's only living humorist."
  • "Maybe this would be a good time to go to a commercial..."
  • "Time will tell if the project is a commercial success, but the Delavigne Gallery has already attracted enough plaudits to make it one of New York's newest and most exciting landmarks."
  • "Bruno : Susan, what about the cost of the commercial?"
  • "Commercial Auto Insurance Coverage Summary"
练习 1
What is Bruno's initial concern in the dialogue?
What is Bruno's initial concern in the dialogue?
This is the best choice here. Bruno's very first line expresses his worry about the "cost of the commercial".
While Bruno speaks about "malaria shots", he does not express any particular concerns about "disease rates".
Bruno is worried less about the dangers of travelling than the "costs" of travelling. He says: "the overhead would be gargantuan".
Bruno does not mention a salesman in this dialogue.
练习 2
"Usually I'm sitting in stuffy rooms studying advertising clips".

This means that Susie sits in rooms studying .
"Usually I'm sitting in stuffy rooms studying advertising clips".

This means that Susie sits in unventilated 1 rooms studying commercials 2.
1 unventilated: When referring to a space, the adjective "stuffy" refers to ventilation or air flow. A "stuffy" room is an "unventilated" room. Note: The term "stuffy" can also indicate something or someone boring and uninteresting.
1 noisy: The adjective "noisy" describes a room or environment with a lot of sound. Example: The school recreation area was always very noisy when the children were playing. The adjective "stuffy" doesn't refer to sound or volume, but to ventilation.
1 cold: The adjective "stuffy" does not refer to the temperature of a space, but rather to the ventilation of a space.
1 dark: A dark room has very little light. Example: The room was poorly lit, which made it difficult to see. A "dark" room does not share a similar meaning with a "stuffy" room.
2 commercials: "Advertising clips" are videos or audios which promote products and services. "Clips" are often used in advertising as the result of marketing studies, however video and audio clips can be made on a subject.
2 movies: "Movies" are films usually watched in a cinema. Example: My mother loves watching movies and goes to the cinema twice a week. A "movie" is not the same as a "commercial" which is an advertisement.
2 documentaries: "Documentaries" are special television programs which are usually political, social, or historical in subject matter. Example: My girlfriend loves to watch historical documentaries about famous people. A "documentary" is not the same as a "commercial", which is an advertisement.
2 statistics: The term "clips" doesn't refer to statistics, but rather to short advertisements.
练习 3
Enriqué expresses many opinions during his debate with Brent. What are they? Select all of the statements that apply.
Enriqué expresses many opinions during his debate with Brent. What are they? Select all of the statements that apply.
This is correct. Enriqué says "Your television programs are interrupted by hundreds of commercials telling you what to buy and what to think". A "commercial" is an advertisement (or "ad") for television or radio (often to promote products and services). The periods when "commercials" are shown are often called "breaks", as they are "interruptions".
This is correct. Enriqué says "Americans are immersed in a culture of instant gratification and short attention spans". To have a "short attention span" is to have a very small capacity to concentrate, or the ability to concentrate only for short periods of time. To say that America is "immersed in a culture of instant gratification" is to say that Americans are used to immediate satisfaction of their desires.
This is incorrect. Enriqué says "it's no surprise that you can't concentrate on anything longer than a beer commercial". This does not mean that Enriqué thinks that Americans drink too much beer.
This is correct. Enriqué says "Americans are used to high-scoring, fast-paced sports like basketball and American football." If you are accustomed to (football), you are used to (football) or habituated to (football). "Pace" is synonymous with "tempo", so a "fast-paced (sport)" is a sport that is played rapidly.
练习 4
Fill in the blanks with terms used in the audio.

This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television ."

This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your this Christmas."
Fill in the blanks with terms used in the audio.

This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television commercials 1."

This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your loved one 2 this Christmas."
1 commercials: Icarus says that he is "watching the commercials on TV." A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows.
2 loved one: A "loved one" is a close or "cherished" relation: a spouse or a member of the family. The TV announcer asks "If you or a loved one has been involved in an accident...?" This which refers to someone who is close to you (mostly members of the family, and sometimes your special friends).
练习 5
Advertisement, Publicity or Commercial?

Select the best terms to complete the sentences below. Each term is used only once.

In the US, paid messages on television or radio are called .
In the UK and Canada, these messages are called .
When magazines give attention to a person or product, they are giving them .
Advertisement, Publicity or Commercial?

Select the best terms to complete the sentences below. Each term is used only once.

In the US, paid messages on television or radio are called commercials 1.
In the UK and Canada, these messages are called advertisements 2.
When magazines give attention to a person or product, they are giving them publicity 3.
1 commercials: This is correct. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
1 publicity: This is incorrect. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
1 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 advertisements: This is correct. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 publicity: "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
2 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
3 publicity: This is correct. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
3 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
3 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.

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