Key demographic
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定义
key demographic: 关键目标市场
The key demographic for this year's perfume is divorced women. 今年香水的关键目标市场是离婚妇女。
示例
- "The 15-24 male demographic has been affected by rumors of breast growth by extensive exposure to unisex perfumes."
- "Susie : Our key demographic is divorced, love-starved women, aged 29-55."
练习 1
According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?
According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?
Because Melanie is a "high-school graduate", she is too young to be part of the target age described by Susie. Also because Melanie has a "longtime boyfriend", she doesn't fit into the category of "divorced, love-starved" women.
Because Sarah is a "senior citizen", which means she is over the age of 65, she does not fit the description given by Susie.
This is the best choice here. Susie says that Delavigne is targeting "divorced women, aged 29-55". Amanda fits these criteria better than any of the other choices.
Because Susie says that the product is targeting "women", John is not the best choice here.
练习 2
According to Susie's speech, which of the following statements is NOT true?
According to Susie's speech, which of the following statements is NOT true?
This is a true statement. Susie says: "TigerLily is a totally organic blend" which means that it does not contain any chemical or artificial additives.
This is the only statement which is not true. Susie says that Miss Bümbüm will appear in "television and print ads", but never indicates that Ivana will "direct" anything.
This is a true statement. Susie says she will "open up the floor for a brief question and answer session" which means that the audience will indeed have a chance to ask questions about the perfume and the advertising campaign.
This is a true statement. Susie mentions several times that TigerLily is sure to please women, and that the perfume contains a feminine touch.
进一步了解…
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