Marketing
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定义
marketing: 营销、促销
to market: 营销、促销
示例
- "Susie : Miss Stake, my job requires that I understand the marketing restrictions and consumer rights policies in different countries, and also grasp the complexities of different consumer markets."
- "That being said, the marketing department has decided to assign this project to an outside ad agency."
- "Susie, I know you are hard at work planning the TigerLily campaign, but please spare some time and try to create a marketing gimmick to sell these excess perfumes."
- "Delavigne Marketing Director"
- "Susie : Delavigne marketing department, Susan Bliss speaking."
- "Bruno : Hello Gymglish users, and welcome to "Blissful Business", your chance to get a glimpse of how Susan Bliss, Director of Marketing and Public Relations at the Delavigne Corporation, does business."
- "To: Delavigne Marketing Department"
- "Susie : Delavigne Marketing Department, Susan Bliss speaking."
- "Marketing Director"
- "So what do you do here? Marketing? Sales?"
- "Susie : Good afternoon, Susan Bliss, marketing department."
- "Miss Bliss does seem more than capable of fulfilling her duties as the director of public relations, and she even gave me a very concise explanation on rudimentary marketing strategies in foreign markets."
- "To: SF Marketing Department"
- "For example, I am proposing a grant of $1m to the Marketing Department to fund a Europe-wide campaign aimed at increasing sales of our mid-range collections."
- "Worked with marketing and sales departments on new product design ideas"
- "As our office is full of creative people, the marketing department wanted to offer the first crack at this jingle to any musicians who want to show off their musical skills!"
- "The Delavigne Corporation is delighted to announce the launch of the new and improved Classic Collection publicity campaign, still starring Ivana Bümbüm. Offering a more subtle approach than the first version of the Classic Collection campaign earlier this year, the new marketing strategy is more innovative in its attention to nuance, and its bespoke approach."
- "Field research and marketing analysis show that the most efficient way of communicating a memorable advertisement is either through powerful, minimalist images or through endless repetition."
- "For more information about Delavigne products or to order a catalog, please contact Susan Bliss, director of Marketing at (415) 555-6996."
练习 1
Fill in the blanks below with key terms from this portion of the article.
Example: This term describes the fabrication of goods by manual labor or machines. "We specialize in the production and manufacturing of electrical goods." (Located in the first paragraph)
This term describes the creation of logos, product design, advertising, and promotion to develop a trademark or distinctive product. "Successful can be seen by the common use of the terms Hoover, Kleenex, and Xerox." (Located in the first paragraph)
This term describes the business of selling goods directly to consumers from shops and stores. "On-line companies such as Amazon are often cited as the future of " (Located in the first paragraph)
This term describes a labor force, often of an entire country or industry. "To succeed globally we need to train our , (employees and staff) in many languages." (Located in the third paragraph)
Example: This term describes the fabrication of goods by manual labor or machines. "We specialize in the production and manufacturing of electrical goods." (Located in the first paragraph)
This term describes the creation of logos, product design, advertising, and promotion to develop a trademark or distinctive product. "Successful can be seen by the common use of the terms Hoover, Kleenex, and Xerox." (Located in the first paragraph)
This term describes the business of selling goods directly to consumers from shops and stores. "On-line companies such as Amazon are often cited as the future of " (Located in the first paragraph)
This term describes a labor force, often of an entire country or industry. "To succeed globally we need to train our , (employees and staff) in many languages." (Located in the third paragraph)
Fill in the blanks below with key terms from this portion of the article.
Example: This term describes the fabrication of goods by manual labor or machines. "We specialize in the production and manufacturing of electrical goods." (Located in the first paragraph)
This term describes the creation of logos, product design, advertising, and promotion to develop a trademark or distinctive product. "Successful branding 1 can be seen by the common use of the terms Hoover, Kleenex, and Xerox." (Located in the first paragraph)
This term describes the business of selling goods directly to consumers from shops and stores. "On-line companies such as Amazon are often cited as the future of retailing 2" (Located in the first paragraph)
This term describes a labor force, often of an entire country or industry. "To succeed globally we need to train our workforce 3, (employees and staff) in many languages." (Located in the third paragraph)
Example: This term describes the fabrication of goods by manual labor or machines. "We specialize in the production and manufacturing of electrical goods." (Located in the first paragraph)
This term describes the creation of logos, product design, advertising, and promotion to develop a trademark or distinctive product. "Successful branding 1 can be seen by the common use of the terms Hoover, Kleenex, and Xerox." (Located in the first paragraph)
This term describes the business of selling goods directly to consumers from shops and stores. "On-line companies such as Amazon are often cited as the future of retailing 2" (Located in the first paragraph)
This term describes a labor force, often of an entire country or industry. "To succeed globally we need to train our workforce 3, (employees and staff) in many languages." (Located in the third paragraph)
1 branding: The article mentions that "Chinese entrepreneurs (are) now attacking other aspects of the marketing ladder, extending their efforts to distribution, retailing and even branding." "Branding" is a marketing term that refers to the use of logos and product design, advertising and image creation to increase the consumer awareness of a product. A "brand" is a trademark, or product line, for example: I love that brand of coffee.
2 retailing: The article mentions that "Chinese entrepreneurs (are) now attacking aspects of the marketing ladder, extending its efforts to distribution, retailing and even branding." "Retailing" refers to selling goods directly to consumers, usually from shops or "retail" outlets.
3 workforce: The article states that "China's only contribution to the global economy is its massive workforce and cheap production." A "workforce" refers to the number of workers available for labor in a particular industry. If a nation or company has a large workforce, then it is considered to be powerful.
进一步了解…
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