Publicity
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定义
publicity: 宣传，广告宣传
There's no such thing as bad publicity. 没有什么宣传是不好的。
to receive bad publicity: 得到负面宣传，收到负面评价
示例
- "The Delavigne Corporation is delighted to announce the launch of the new and improved Classic Collection publicity campaign, still starring Ivana Bümbüm. Offering a more subtle approach than the first version of the Classic Collection campaign earlier this year, the new marketing strategy is more innovative in its attention to nuance, and its bespoke approach."
- "We hope that using your product will add an air of realism to the film as well as providing valuable publicity for Delavigne."
- "They made a killing last year, regardless of any of the bad publicity they've received over the years."
- "In any case, I think you have a misconception that publicity and helping the environment are mutually exclusive!"
- "A web agency has been contracted to oversee changes to the company website (www.delavignecorp.com), banner ads, and web publicity."
- "And to think of the great publicity you could generate if you show the world how green the Delavigne Corporation is."
- "I promise you that it is a great idea and could result in great publicity (and great sales) for the company."
- "The "Smellies" will be broadcast live on network television in over 60 countries around the world, so this is a great opportunity for publicity, even if we don't win, though I've heard some rumours, and apparently we're the favourites!"
- "The marketing department, you see, has a flexible budget which accounts for the unpredictable expenses of publicity campaigns, endorsements and travel, so this outlay is not entirely unexpected."
练习 1
Choose the TRUE statements from the list below according to the conversation.
There may be more than one correct answer!
There may be more than one correct answer!
Choose the TRUE statements from the list below according to the conversation.
There may be more than one correct answer!
There may be more than one correct answer!
This is a true statement. Ursula says that Delavigne "could be doing a lot more" with regard to its environmental strategy. This implies that she thinks that Delavigne's current policy is superficial.
This statement is false. Although Ursula is angry at Bruno's "inefficiency", she does not retract her offer to help the company. On the contrary, she says that she will send Delavigne "a structured plan" to help change its environmental policy.
This statement is false. On the contrary, Ursula claims that more and more consumers are interested in the actions of companies in relation to the environment. In other words, Ursula is complimenting consumers for their interest in and awareness of the environment.
This is a true statement. Ursula tells Bruno "to think of the great publicity you could generate if you show the world how green the Delavigne Corporation is." Ursula believes that a company with a strong environmental policy will have good publicity. "Publicity" refers to "advertising", "press", or types of "promotion" or "exposure".
练习 2
Advertisement, Publicity or Commercial?
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called .
In the UK and Canada, these messages are called .
When magazines give attention to a person or product, they are giving them .
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called .
In the UK and Canada, these messages are called .
When magazines give attention to a person or product, they are giving them .
Advertisement, Publicity or Commercial?
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called commercials 1.
In the UK and Canada, these messages are called advertisements 2.
When magazines give attention to a person or product, they are giving them publicity 3.
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called commercials 1.
In the UK and Canada, these messages are called advertisements 2.
When magazines give attention to a person or product, they are giving them publicity 3.
1 commercials: This is correct. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
1 publicity: This is incorrect. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
1 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 advertisements: This is correct. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 publicity: "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
2 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
3 publicity: This is correct. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
3 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
3 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
练习 3
Fill in the blanks with terms used in the audio.
This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television ."
This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your this Christmas."
This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television ."
This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your this Christmas."
Fill in the blanks with terms used in the audio.
This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television commercials 1."
This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your loved one 2 this Christmas."
This term describes an "advertisement" that is shown on TV or radio. "Delavigne Corp will advertise Tiger Lily perfume in a series of television commercials 1."
This term describes a "person you love or are very close to", such as a "lover" or a "member of your family". (2 words) "Don't forget to buy a present for your loved one 2 this Christmas."
1 commercials: Icarus says that he is "watching the commercials on TV." A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows.
2 loved one: A "loved one" is a close or "cherished" relation: a spouse or a member of the family. The TV announcer asks "If you or a loved one has been involved in an accident...?" This which refers to someone who is close to you (mostly members of the family, and sometimes your special friends).
练习 4
Advertisement, Publicity or Commercial?
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called .
In the UK and Canada, these messages are called .
When magazines give attention to a person or product, they are giving them .
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called .
In the UK and Canada, these messages are called .
When magazines give attention to a person or product, they are giving them .
Advertisement, Publicity or Commercial?
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called commercials 1.
In the UK and Canada, these messages are called advertisements 2.
When magazines give attention to a person or product, they are giving them publicity 3.
Select the best terms to complete the sentences below. Each term is used only once.
In the US, paid messages on television or radio are called commercials 1.
In the UK and Canada, these messages are called advertisements 2.
When magazines give attention to a person or product, they are giving them publicity 3.
1 commercials: This is correct. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
1 publicity: This is incorrect. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
1 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 advertisements: This is correct. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
2 publicity: "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
2 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
3 publicity: This is correct. "Publicity" describes the attention given to something, such as a product or a celebrity. The term can describe "advertising" in some contexts, however it doesn't describe the advertisements shown on television or played on the radio.
3 advertisements: This is incorrect. In this context, an "advertisement" refers to a television clip or radio announcement used to promote a product, with the aim of increasing sales. This term is common both in the US and Great Britain, however only in British English is this term used to describe the "advertisements" in between television and radio segments.
3 commercials: This is incorrect. A "commercial" is an advertisement (or "ad") which appears on television or radio and often promotes products and services. A "commercial break" is the interruption between or during television shows. This term is primarily used in the US; in British English, "advert" or "advertisement" is used.
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