Exercício 1

Nicola speaks of an increase in the Delavigne "market share". She is referring to an increase in

the Delavigne workforce.

the number of marketing staff employed by the company.

the company's share price.

Delavigne's part of the overall market for perfumes.

I don't know

Nicola speaks of an increase in the Delavigne "market share". She is referring to an increase in

the Delavigne workforce.

This is incorrect and is not the meaning of a company's "market share". A company's "workforce" refers to the number of workers available for labor in that company.

the number of marketing staff employed by the company.

This is not correct. A company's "market share" is not connected to the number of employees that a company has in its marketing department. It is the company's part (or "share") of the overall market for its particular product.

the company's share price.

This is not correct. While an increase in market share will often lead to an increase in share values, a company's "market share" is that company's part (or portion) of the overall market for its particular product.

Delavigne's part of the overall market for perfumes.

This is correct. A company's "market share" is that company's part of the overall market for its particular product. "Reno Cars has seen its market share in Asia increase by 50% over the past two years." "Share" has a similar meaning with "portion", "percentage" or "part" in this context, for example: Our share of sales in the perfume market is high this year.

Exercício 2

Choose the TRUE statement(s), according to this part of the finance report.

There may be more than one correct answer!

Delavigne's sales account for a larger portion of the industry in the first half of this year.

One of the main reasons for Delavigne's recent success is a strong economy.

Delavigne recently altered its business model.

The Delavigne Corporation has recorded net financial gains in the first half of the year.

Choose the TRUE statement(s), according to this part of the finance report.

There may be more than one correct answer!

Delavigne's sales account for a larger portion of the industry in the first half of this year.

This is a true statement. Bruno writes that Delavigne Corp's "market share has grown". A "market share" refers to the percentage of the total sales of a type of product. In this case, Delavigne's market share refers to the total sales compared to the rest of the perfume and cosmetics industry. "To grow" is to get bigger or to increase, for example: Our sales team has grown by 4 employees this year.

One of the main reasons for Delavigne's recent success is a strong economy.

This statement is false. Bruno does not include the current state of the economy as a reason for Delavigne's recent financial success.

Delavigne recently altered its business model.

This statement is false. Bruno refers to the "solid nature of (Delavigne Corp's) business model". This means that the business model is financially secure and safe. Bruno does not say that the company's business model has recently been changed.

The Delavigne Corporation has recorded net financial gains in the first half of the year.

This is a true statement. Bruno writes that Delavigne Corp "profits are up" between January 1st and June 30th, meaning that the company has recorded net financial gains in this time. The expression "profits are up" means that the company is gaining money, or that financial gains are increasing.

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