Definición y traducción inglés < > español de Advertising
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Traducción & Definición
(the) advertising (industry): (la industria de la) publicidad
an advertising campaign una campaña publicitaria
Let's do some advertising on this new product. Hagamos publicidad de este nuevo producto.
to advertise (or "to advertize"): anunciar, hacer publicidad
to advertise a product publicitar un producto o anunciar un producto
an advertisement, an "ad", an advert: un anuncio
Our new ad campaign for "Erotic Garden" is going very well. Nuestra nueva campaña publicitaria para "Erotic Garden" está funcionando muy bien.
Pronunciation examples
UK: This advertisement is part of a huge advertising campaign.
US: We advertise our products in a fancy magazine.
Ejemplos
- "At the bottom of your advert, make sure you include..."
- "We want to create an advertisement for our product, Outback Cologne: something musical to accompany a television ad."
- "I've examined the market research for TigerLily and the data is conclusive: working-class men are the ones buying our perfume, therefore, they are the market segment we should target with our advertising."
- "Bruno : Your Website advertises Delavigne perfumes at 20% percent below the list price, correct?"
- "We want to create an advertisement for our product, Outback Cologne: something musical to accompany a television ad."
- "Subject: Your advertisement on Craigsboard.com"
- "So, you want to create a new advert for your guitar lessons?"
- "Mergers, acquisitions, conference calls, advertising... hamburgers!"
- "The technology behind these perfumed adverts is quite simple."
- "I just read your advertisement on Craigsboard.com, and it just so happens that we are looking for someone to fill a room in our 6-bedroom house."
- "The Smell of Success: Kalvin Krime's scented billboard adverts"
- "You see a billboard advertising a Delavigne perfume, TigerLily for example."
- "Remember, this is advertising, not the gospel truth."
- "Should any submissions be accepted for the ad, a waiver must be signed by the artist giving the company rights to feature it."
- "I'm calling in regards to the ad I read in the paper."
- "Susie : And finally, the main reason why no one ever responds to your advertising: there's no phone number!"
- "No one ever responds to my advertising."
- "The advertisements are part of Kalvin Krime's campaign for its latest men's fragrance, Washed Up."
Ejercicio 1
What is an advertising campaign?
What is an advertising campaign?
A "campaign" is not a champagne!
A "warning" is different than an "advertisement". A "warning" is the act of making someone aware of an actual or potential danger, whereas an "advertisement" is a piece of publicity.
An "advertising campaign" is the effort or process of promoting a product. Companies often invest in an advertising campaign to promote a new product to the public.
Ejercicio 2
In her email, Susie writes about an "ad campaign".
In this context, the term "ad" is an abbreviation of . (this term was not used in the email)
Now, look for the term used in Susie's email which means "to organise" or "arrange" a time or date: "I need to an appointment with the dentist: my teeth really hurt!".'
In this context, the term "ad" is an abbreviation of . (this term was not used in the email)
Now, look for the term used in Susie's email which means "to organise" or "arrange" a time or date: "I need to an appointment with the dentist: my teeth really hurt!".'
In her email, Susie writes about an "ad campaign".
In this context, the term "ad" is an abbreviation of advertising 1. (this term was not used in the email)
Now, look for the term used in Susie's email which means "to organise" or "arrange" a time or date: "I need to schedule 2 an appointment with the dentist: my teeth really hurt!".'
In this context, the term "ad" is an abbreviation of advertising 1. (this term was not used in the email)
Now, look for the term used in Susie's email which means "to organise" or "arrange" a time or date: "I need to schedule 2 an appointment with the dentist: my teeth really hurt!".'
1 advertising: "Advertising" is the right answer here. The term "advertising" describes the act of promoting a product, usually through the media, with the aim of increasing sales. We often shorten this to "ad". Example: "-I work in advertising. -Urgh, I hate the ad industry".
2 schedule: "Schedule" is the term we were looking for here. To "schedule (a meeting)" is to organise, plan, or choose a time for a meeting. Note that "schedule" can also be used as a noun meaning "diary" or "agenda". Examples: "Let's schedule the meeting for next Tuesday", "I'll have to check my schedule to see if I'm free".
Ejercicio 3
"I saw your ad on Craigsboard and I am seeking a roommate."
How else could Yoni have written the first line of this email, still retaining the same meaning?
I saw your on Craigsboard and I am .
How else could Yoni have written the first line of this email, still retaining the same meaning?
I saw your on Craigsboard and I am .
"I saw your ad on Craigsboard and I am seeking a roommate."
How else could Yoni have written the first line of this email, still retaining the same meaning?
I saw your advertisement 1 on Craigsboard and I am looking for 2 a housemate 3.
How else could Yoni have written the first line of this email, still retaining the same meaning?
I saw your advertisement 1 on Craigsboard and I am looking for 2 a housemate 3.
1 advertisement: "Advertisement" is the best choice here: it is the full, expanded version of the abbreviation "ad". Note that, especially in the UK, we also say "advert". An "advertisement", "advert", or "ad" in this context is a short announcement with the aim of finding a roommate, a home for some kittens, a used car, a new boyfriend, etc. In another context, an "advertisement" is a poster or television clip used to promote a product, with the aim of increasing sales.
1 advertising: This is not the right answer. "Advertising" is the act or process of promoting a product. It also describes the "advertising industry": "I work in advertising". One small part of the "advertising sector" or an "advertising campaign" is called an "advertisement".
2 looking for: "Looking for" is the best choice here. To "seek (something or someone)" means to "look for it". Some more example: "I'm seeking a cleaner to work two hours a week in my home", "Lonely man, mid-50s, seeks beautiful and thin woman, 18-22, for country walks and maybe more".
2 finding: "Finding" does not make sense here. Yoni is looking for a flatmate, he hasn't found one yet.
2 searching: This is grammatically incorrect. We "search FOR (something or someone)". To "search someone" is to "frisk" them: this is what police officers and customs officials at airports do to people, usually to see if they are carrying weapons, bombs, drugs, etc. Example: "The customs officer searched me because I was wearing my "Legalise it" t-shirt".
3 a housemate: This is the best choice. A "housemate" is someone with whom we share a house. In the UK, it's also possible to say "flatmate", when it is an apartment not a house which is being shared. Example: "My roommate is away this weekend, so I'm having a party".
3 a bedroom: A "bedroom" is a room that you sleep in. It does not share a similar meaning with "roommate".
3 an apartment: An "apartment" is a home or living space which has only one floor (level). It does not share a similar meaning with "roommate".
Ejercicio 4
True or false? Brian has seen an advertisement that offers cheap global flights.
True or false? Brian has seen an advertisement that offers cheap global flights.
This is a true statement. Brian says "I read on the internet that you offer flights anywhere in the world for $300". This means that he has seen an advertisement (or a piece of publicity) that offers global flights. When he says "How can you do that?", this suggests that the flights are "cheap" or inexpensive.
This statement is not false.
Ejercicio 5
Fill in the blanks with words from the conversation. Use the hints to help you!
According to a recent (questionnaire, poll), 60% of 75-year-olds spend all the money available after paying bills, rent, and essential items on... sweets! This new (tendency) is due to an aggressive (publicity) campaign run by Kiddy Candy Corp. The campaign features TV commercials at (directed towards) grandparents that suggest that grandchildren need to be (purchased) 2 Kilograms of candy per week - if not, they are not loved by their grandparents.
Bonus! The phrase, the money available after paying bills, rent, and essential items, could be described as a person's (2 words).
According to a recent (questionnaire, poll), 60% of 75-year-olds spend all the money available after paying bills, rent, and essential items on... sweets! This new (tendency) is due to an aggressive (publicity) campaign run by Kiddy Candy Corp. The campaign features TV commercials at (directed towards) grandparents that suggest that grandchildren need to be (purchased) 2 Kilograms of candy per week - if not, they are not loved by their grandparents.
Bonus! The phrase, the money available after paying bills, rent, and essential items, could be described as a person's (2 words).
Fill in the blanks with words from the conversation. Use the hints to help you!
According to a recent [not done] survey 1 (questionnaire, poll), 60% of 75-year-olds spend all the money available after paying bills, rent, and essential items on... sweets! This new [not done] trend 2 (tendency) is due to an aggressive [not done] advertising 3 (publicity) campaign run by Kiddy Candy Corp. The campaign features TV commercials [not done] aimed 4 at (directed towards) grandparents that suggest that grandchildren need to be [not done] bought 5 (purchased) 2 Kilograms of candy per week - if not, they are not loved by their grandparents.
Bonus! The phrase, the money available after paying bills, rent, and essential items, could be described as a person's [not done] disposable income 6 (2 words).
According to a recent [not done] survey 1 (questionnaire, poll), 60% of 75-year-olds spend all the money available after paying bills, rent, and essential items on... sweets! This new [not done] trend 2 (tendency) is due to an aggressive [not done] advertising 3 (publicity) campaign run by Kiddy Candy Corp. The campaign features TV commercials [not done] aimed 4 at (directed towards) grandparents that suggest that grandchildren need to be [not done] bought 5 (purchased) 2 Kilograms of candy per week - if not, they are not loved by their grandparents.
Bonus! The phrase, the money available after paying bills, rent, and essential items, could be described as a person's [not done] disposable income 6 (2 words).
1 survey: A "survey" is a questionnaire that collects people's opinions, often about things like political views or their attitude to new products. Example: After buying a new vacuum cleaner, I was asked to complete a customer satisfaction SURVEY. In the conversation, Susie talks about a survey that was used to explore men and women's attitudes to TigerLily: "according to the survey, Wayne thinks that wearing TigerLily makes him look tough".
2 trend: A "trend" is a "tendency", "inclination", or "fashion". This term can be used to describe both serious movements ("This graph shows the trends in political values over the past year") and less serious fads ("The latest trend is orange cardigans"). In the conversation, Susie says that she has "noticed a surprising trend: TigerLily isn't being bought by Rebecca" (it is being bought by "Wayne").
3 advertising: The term "advertising" describes the act of promoting a product, usually through the media, with the aim of increasing sales. We often shorten this to "ad". Example: Our sales have doubled since we started ADVERTISING on prime-time television. In the conversation, Bruno asks Susie if (considering the surprising survey results) Delavigne has "spent millions of dollars in advertising aimed at the wrong people".
4 aimed: "To aim" is to point or direct (a gun, weapon or anything) in order to hit a target. Advertising is usually directed or aimed at a group of people in order to generate a maximum of sales. This is what Bruno means when he talks about "advertising aimed at the wrong people"; Delavigne has spent millions of dollars on adverts directed at women, when in fact, it is men who are buying the product.
5 bought: "To buy" is to obtain something by paying money for it. It is an irregular verb (buy, bought, bought). In the conversation, Susie uses the passive voice: "TigerLily isn't BEING BOUGHT by Rebecca". The passive voice, constructed by placing the past participle of a verb after "be", focuses more on the action, while the active voice focuses more on the person who did the action. Compare the following: (ACTIVE) Jack Kerouac WROTE "On the Road" in 1951. (PASSIVE) "On the Road" was written in 1951 (by Jack Kerouac).
6 disposable income: "Disposable income" is the money available to spend (after essential costs such as rent have been paid). Example: Young professionals have a large DISPOSABLE INCOME. In the conversation, the socioeconomic group named "Rebecca" is described as being a woman between 30 and 45 with a large disposable income and a weakness for luxury products.
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