Definition
(the) advertising (industry): (the) promotion, publicity (industry)
an advertising campaign a series of activities to promote a product
Let's do some advertising on this new product. We need to promote it in a new way.
to advertise (or "to advertize"): to publicize, to promote; to announce, to communicate
to advertise a product to promote a product
an advertisement, an "ad", an advert: a commercial, a poster or short film which encourages people to buy a product
Our new ad campaign for "Erotic Garden" is going very well. The ads seem to be convincing people to buy the perfume!
Pronunciation examples
UK: This advertisement is part of a huge advertising campaign.
US: We advertise our products in a fancy magazine.
- "Bruno : Susie, are you saying that we've spent millions of dollars in advertising aimed at the wrong people?"
- "We want to create an advertisement for our product, Outback Cologne: something musical to accompany a television ad."
- "You ignore the ad, but as you're walking past, you get hit in the face by a big blast of TigerLily fragrance."
- "Subject: Your advertisement on Craigsboard.com"
- "I've examined the market research for TigerLily and the data is conclusive: working-class men are the ones buying our perfume, therefore, they are the market segment we should target with our advertising."
- "I'm calling in regards to the ad I read in the paper."
- "A jingle, no longer than 30 seconds long, to accompany television and radio ads for Outback Cologne."
- "Our entire advertising budget is already spent!"
- "Mergers, acquisitions, conference calls, advertising... hamburgers!"
- "We want to create an advertisement for our product, Outback Cologne: something musical to accompany a television ad."
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