Ploy

English vocabulary and translations (See all)

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Definition

a ploy: a tactic, a strategy, a scheme, a trick
noun
It's just a marketing ploy to get you to buy their product. It's a strategy to make consumers buy it.

Examples

  • "An outspoken conservative businessman, speaking on condition of anonymity, went so far as to say that the new line is another ploy by liberals to exploit easily-influenced consumers."
  • "Bruno : I'm sorry Horatio, that was just a ploy to get you to come upstairs."

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