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Standard bearer

English Vocabulary tips & definition with Gymglish.
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a standard-bearer: the person or thing that seems to lead a group of people having similar ideas or moral opinions
to bear means "to carry", "to tolerate"

For many years, Xavier Delavigne was the standard-bearer for innovative perfumes worldwide, but now Bruno Delavigne has that honor. No-one really cares about Xavier Delavigne and his ideas any more.

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