A line (of merchandise) meaning in English
Learn how to use A line (of merchandise) correctly with Gymglish.
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Definition
a line (of cosmetics): a type, a range, a series (of cosmetics)
This is our most successful line. It is outselling the second most successful by 25%!
Examples
- "Aside from its famed lines of clothing, elegant runway models and shows, PLP released a number of high-end fragrances over the years including the controversial "Opiate"."
- "And I suppose you weren't aware of Grevelon's new line, either?"
- "I know that it will be a challenge to sell one of our older lines, and that our current clients have already placed their orders."
- "Furthermore they have decided to add our line of lotions to their shelves."
- "Susie : As I mentioned in my email, we are considering marketing a unisex line of products which obviously would appeal to both male and female consumers."
- "Consumers should look for this new line in the Spring of 2017."
- "Although the feedback of the group was positive enough to merit more research, we really shouldn't launch a new line based on such a small, biased trial."
- "An outspoken conservative businessman, speaking on condition of anonymity, went so far as to say that the new line is another ploy by liberals to exploit easily-influenced consumers."
- "We're set to release a new line in less than a month."
- "TigerLily is just the first in a line of four unique fragrances to be introduced over the next two years."
- "He was one of the first to use black runway models in his shows, and his "ready to wear" lines of clothing democratized fashion for the masses."
- "A unisex line is something Delavigne really needs."
- "Delavigne set to release new eco-friendly line of perfumes"
- "This year Horatio is working on a line of perfumes for men which will surely have an impact on the market for male cosmetics."
- "In addition to using all-natural ingredients, the new line (code-named "WorldBlends") is produced under humane conditions."
- "The point is that I have big plans for this company - we are going to make an exclusive line of perfumes for babies, and naturally the first step is baby testing."
- "Industry pundits, however, are already calling the new line an attempt to capitalize on the hype surrounding environmental awareness."
- "Susie : Well, firstly, we're interested in a new line of products for 15 to 24 year-old men."
Exercise 1
is the word used by Mick Trooper to describe "a series of similar products released by the same company".
line is the word used by Mick Trooper to describe "a series of similar products released by the same company".
line: A "line", describes merchandise or services of a similar nature (the new "line" of cars from Peugeot, or the new line of clothing by Armani). A line is often characterized by a central theme, such as Delavigne's new perfumes revolving around floral habitats).
Exercise 2
Bruno talks about Dr. Badguy's line of work.
From the list below, select the sentences which use "a line of..." correctly.
From the list below, select the sentences which use "a line of..." correctly.
Bruno talks about Dr. Badguy's line of work.
From the list below, select the sentences which use "a line of..." correctly.
From the list below, select the sentences which use "a line of..." correctly.
"A line of merchandise" is a series or collection of products or merchandise. If Delavigne releases a new line of cosmetic products, they will put out a collection of similar products at once, for example all of the products might be part of a spring or summer collection.
"A line of work" can't refer to a simple promotion or a change of job title or even responsibility. If a line of work has changed, then the sector of the profession has changed. For example: a teacher who becomes a lawyer has changed their line of work.
On its own, the term "line" can't refer to a profession or a type of professional activity. In order to indicate the sense of a profession or a sector of activity, we use the expressions "a line of work" or "a line of business".
"A line of business", like the idiom Bruno uses (a line of work) refers to a sector of professional activity. More specifically, the idiom refers to the principal activity in life which permits you to earn money. A line of business could be "construction", "teaching" or "singing".
Exercise 3
Select the TRUE statement(s) from the list below, according to Philip's email.
There may be more than one correct answer!
There may be more than one correct answer!
Select the TRUE statement(s) from the list below, according to Philip's email.
There may be more than one correct answer!
There may be more than one correct answer!
This statement is incorrect. Although Philip writes that "Smells R Us" renewed "their orders for the upcoming year", he also says that he persuaded the company to "add our line of lotions to their shelves". A "line (of cosmetics)" is a series of similar products released by the same company. The term "shelves" shares a similar meaning with stores (or shops), although it more accurately describes a flat surface used for storing or displaying objects.
This statement is incorrect. Philip writes that Icarus was "able to secure payment for the unpaid invoices." This means that "Smells R Us" guaranteed payment for their unpaid invoices, not that the payment is now partially paid. "To secure (a payment)" is to obtain or guarantee it. Example: After 33 hours of intense negotiations and fish-eating, we secured a historic business deal with the Inuits.
This is a true statement. Philip says that Icarus is "facing some prison time" which he can get "reduced to a suspended license". This means that Icarus risks going to prison, however Philip thinks that he can negotiate for Icarus to temporarily lose his driving license instead.
This statement is incorrect. Philip says that he will be able to use his "Cheeter charm" (the act of Philip Cheeter being charming) to reduce the sentence from a period in prison to a suspension of Icarus' driving license. "Cheeter Charm" is a nice name for a perfume however, you should ask Horatio Oléré to start making it.
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