brand recognition: recognition or identification of the company or product name noun
Brand recognition is important from a marketing perspective. It's important that customers recognize the products made by particular companies.
  • "Sure, they have the brand recognition, but Delavigne has the quality."
  • "Susie : Brand recognition, subliminal advertising."
  • "Wang Industries CEO Lee Wang, 51, is determined to put Chinese-made luxury goods on the map, and understands the importance of brand recognition."

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