Co-branded meaning in English

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Definition

(a) co-branded (operation): (an operation) which has the names or logos of two different corporations adjective
(a) branded (item): (an item) with a distinctive or recognized name adjective

Examples

  • "In case you've forgotten, we had reached a deal on selling co-branded cosmetic products on the Asian market!"
  • "Firstly, Delavigne has never done a co-branded product with anyone."
  • "Nigel Pilkington : But they would be branded with my company's name, "Pilkington Perfumes"."
  • "Cheryl : That's why he wants to collaborate on a co-branded version of the product."
Exercise 1
True or False? Nigel Pilkington wants to sell Bruno and Horatio's perfumes without using the Delavigne name.
True or False? Nigel Pilkington wants to sell Bruno and Horatio's perfumes without using the Delavigne name.
This statement is true. Nigel says that Bruno and Horatio's perfumes "would be branded with (his) company's name, "Pilkington Perfumes"." Nigel is also rude about the French name "Delavigne", saying that "luxury products and France don't exactly go hand in hand", whereas "Pilkington Perfumes" is "a name with class" in Nigel's opinion.
This statement is not false.
Exercise 2
Which of the following could be considered a white label product or service? There may be more than one correct answer!
Which of the following could be considered a white label product or service? There may be more than one correct answer!
This is a good example of a "white label" product. The two cakes are identical, so we know that they were made by the same company. However, the name of this company does not appear on the packaging. Rather, the supermarkets have given their own names to the cakes, making these cakes "white label" products.
This is not an example of a "white label" product, which is unrelated to collector's or special editions of a product.
This is a good example of a "white label" product. A "white label product" can describe a product manufactured by one company (Delavigne Corp) for use by another (The Milton hotel), with the second company branding the product with their own label. This type of agreement is common, especially in the cosmetics and hotel industries.
This is not an example of a "white label" product. If a company's products are branded with two distinct labels, it is likely that it is part of a co-branding operation, in which two companies or brands collaborate to market a product together.
Not at all! There is no racism in the term "white label", and the color of a person's skin is irrelevant in this case.

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