Endorse meaning in English

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Definition

to endorse: to approve, to support, to promote; to sign, to initial verb
We haven't found anybody to endorse our product yet. We are hoping for a big celebrity, we think this will be great for publicity.
to endorse a check to sign a check
an endorsement: an approval, a support, a promotion, a recommendation noun

UK: It's strange, O.G. Samson doesn't endorse many sports products now.
US: I endorsed this product on TV but I have never used it in my life!

Examples

  • "Miss Bümbüm will receive a percentage of the sales of the products she endorses, which we anticipate will be quite significant."
  • "Secondly, I am delighted to tell you all that last week Delavigne reached an agreement with the agent of Swedish Supermodel Ivana Bümbüm, and she has agreed to endorse our perfumes for the foreseeable future."
  • "The marketing department, you see, has a flexible budget which accounts for the unpredictable expenses of publicity campaigns, endorsements and travel, so this outlay is not entirely unexpected."
  • "She has her choice of endorsements from major corporations."
Exercise 1
According to the text, which of the following statements is FALSE?
According to the text, which of the following statements is FALSE?
This statement is true. The world-famous model and actress Ivana Bümbüm plans "to represent the Delavigne Company in its upcoming advertising campaign", meaning that she will promote or "endorse" Delavigne's perfumes.
This statement is true. The press release announces that Horatio Oléré, "celebrated artisan perfumer", created TigerLily.
This is the only statement which is not true. The press release announces that TigerLily is Delavigne's latest perfume. This means that the perfume is Delavigne's most recent, not that it is Delavigne's final perfume.
This statement is true. TigerLily is "unlike any other currently on the market", which means that it is unique or "one of a kind".

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