Gimmick meaning in English

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Definition

a gimmick: a publicity stunt, trick, scheme noun
I've thought of a great gimmick: "Buy our washing machine, and receive a free pen!"

UK: The free trip to the Carribbean is just a marketing gimmick.
US: I'm not interested in gimmicks.
  • ""Cheap", "tacky", and "gimmick" aren't words that we want to associate with the Delavigne Corporation."
  • "Susie, I know you are hard at work planning the TigerLily campaign, but please spare some time and try to create a marketing gimmick to sell these excess perfumes."
  • "Putting perfume inside a billboard is such a gimmick."

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