Hurdle meaning in English

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Definition

a hurdle: an obstacle, a problem, a hindrance; something to be jumped over (literally) noun

Examples

"Overcoming perceived ideas of what is and is not "masculine" will be a big hurdle, but I'm sure we can do it."

Exercise 1

Select the TRUE statement(s) from the list below.

There may be more than one correct answer!- select all those that apply!

Susie isn't satisfied with the results of the focus group and doesn't think it's worthwhile to continue.

Susie thinks the group she interviewed is representative of potential Delavigne customers.

Susie thinks it will be a challenge to market a unisex product

Susie was disappointed with the session's participation rate.

Select the TRUE statement(s) from the list below.

There may be more than one correct answer!- select all those that apply!

Susie isn't satisfied with the results of the focus group and doesn't think it's worthwhile to continue.

This statement is false. Susie is satisfied with the results, and writes "I think the session was an overall success". If a product is an "overall (success)", then it is "generally" successful, or successful "on the whole". Susie also wants to continue the research: "I'd like to commission a market research panel".

Susie thinks the group she interviewed is representative of potential Delavigne customers.

This is not true. Susie believes that the focus group was "biased" (or prejudiced), which is why she wants to do more research with the "general public", rather than employees of the Delavigne Corporation, who are known to be "proud" of their company's products. To feel "proud" means to have a high opinion or a sense of satisfaction.

Susie thinks it will be a challenge to market a unisex product

This is a true statement. Susie writes that there are "hurdles" to "overcome" if this product is to be a success. This means that there are challenges to face in the marketing of the unisex products.

Susie was disappointed with the session's participation rate.

This is a false statement. Susie writes that there was "a decent turnout". In this context, "decent" means "reasonable" or "good". The term "turnout" is the "rate" or "level" of participation or attendance. Example: The turnout at the conference was very poor. Susie is expressing that there was a good participation rate: she is not disappointed.

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