Incentive meaning in English

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Definition

an incentive: a reason to do something, an encouragement, a motive noun
Every year, we give out incentive bonuses to our top salesmen. We offer them money as a form of encouragement to work harder.

UK: They offered restaurant vouchers as an incentive to teach English in Baghdad.
US: Her incentive to work harder was the promise of a promotion.

Examples

  • "As an incentive for attendance, anyone who isn't present at the seminar will be docked on their next paycheck."
  • "You also need to include a price incentive that makes you stand out from the competition."
Exercise 1
"Act now and we'll include at no extra cost, the ultimate canine insurance system: a live Rottweiler to complement the SSSS5000!"

The Rottweiler could best be described as:

"Act now and we'll include at no extra cost, the ultimate canine insurance system: a live Rottweiler to complement the SSSS5000!"

The Rottweiler could best be described as:
A "warranty" is a type of guarantee, given as a promise to customers that products or services will be dependable or "as described". The offer of a free Rottweiler couldn't be described as a warranty.
A "refund" is money credited to someone for the return of a product or service which has been purchased. "Refunds" are generally given to unwanted or defective goods. Example: Our new coffee maker didn't work so we took it back and got a refund. The Rottweiler in question is not a refund.
A "receipt" is the physical proof of payment for products or services, usually in the form of a small piece of paper. The Rottweiler in question cannot be considered "a receipt", as it is a gift.
"Act now (and receive a gift)" is an expression often used in advertisements to motivate people to buy something right away. In this case, the makers of the SSSS5000 are offering a free dog (to guard against intruders) in order to motivate people to buy the system as soon as possible. This type of technique (in marketing, business, etc) is called "an incentive", something designed to promote or encourage sales.
Exercise 2
Let's summarize this dialogue. Select the TRUE statement(s), there may be more than one!

Let's summarize this dialogue. Select the TRUE statement(s), there may be more than one!
This is a true statement. Bruno asks "Mr. Oléré, will you come to America with me and help me start a new business?" "To start a business" is to create or establish a company or business.
This is a false statement, there is nothing in this dialogue which indicates that this is the case... but it would make a good plot for a sit-com, wouldn't it? Horatio, a sexy serpent, a crazy neighbor and a jungle full of comedy!
This is a true statement. All of these reasons (particularly "hot dogs") convince Horatio to go to America. After listening to Bruno's pitch, Horatio responds "You make a good point. I will come with you." An "incentive" is something offered to motivate someone to do something.
Exercise 3
Fill in the blanks with an expression used in the conversation!

This term means "a basic fixed charge for professional services". "My lawyer charges a of $250 to write a will." (2 words)

This term describes a "reason", or "motivating factor" to do something. "The six-figure salary was a big for accepting the job". (1 word)

Fill in the blanks with an expression used in the conversation!

This term means "a basic fixed charge for professional services". "My lawyer charges a flat fee 1 of $250 to write a will." (2 words)

This term describes a "reason", or "motivating factor" to do something. "The six-figure salary was a big incentive 2 for accepting the job". (1 word)
1 flat fee: A "fee" is a charge or payment for professional services. Therefore a "flat fee" (or flat rate) is a single, fixed charge for a service (that isn't based on time taken or a percentage of some other amount). Example: Top music producers charge a FLAT FEE of £5000 for remixing a song. In the conversation, Susie says that "(Delavigne) would pay (Bümbüm) a flat fee of 25,000 dollars for the television ad".
2 incentive: An "incentive" describes an encouragement to do something. Example: The free toy in each packet of breakfast cereal is an INCENTIVE for people to buy Quellog's Coco-Smack. In the conversation, Susie offers a contract that will almost certainly be renewed and a commission on sales as "incentives" to tempt Ivana Bümbüm to sign with Delavigne.
Exercise 4
Fill in the blanks with an expression used in the conversation!

This term means "a basic fixed charge for professional services". "My lawyer charges a of $250 to write a will." (2 words)

This term describes a "reason", or "motivating factor" to do something. "The six-figure salary was a big for accepting the job". (1 word)

Fill in the blanks with an expression used in the conversation!

This term means "a basic fixed charge for professional services". "My lawyer charges a flat fee 1 of $250 to write a will." (2 words)

This term describes a "reason", or "motivating factor" to do something. "The six-figure salary was a big incentive 2 for accepting the job". (1 word)
1 flat fee: A "fee" is a charge or payment for professional services. Therefore a "flat fee" (or flat rate) is a single, fixed charge for a service (that isn't based on time taken or a percentage of some other amount). Example: Top music producers charge a FLAT FEE of £5000 for remixing a song. In the conversation, Susie says that "(Delavigne) would pay (Bümbüm) a flat fee of 25,000 dollars for the television ad".
2 incentive: An "incentive" describes an encouragement to do something. Example: The free toy in each packet of breakfast cereal is an INCENTIVE for people to buy Quellog's Coco-Smack. In the conversation, Susie offers a contract that will almost certainly be renewed and a commission on sales as "incentives" to tempt Ivana Bümbüm to sign with Delavigne.

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