Innovation meaning in English

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Definition

an innovation: a modernization, a new idea, a transformation noun
innovative: new, inventive, original, fresh adjective

UK: I love these innovative online English lessons, don't you?
US: Oh yes, they're quite an innovation in language learning.

Examples

  • "Rogers, known for his radical and innovative buildings, has designed a structure which resembles a snail."
  • "The Delavigne name has become synonymous with artistry and innovation in the fragrance industry."
  • "I would suggest that all these "innovations" are leading nowhere good."
  • "The Delavigne brand name has become synonymous with artistry and innovation in the fragrance industry."
  • "Horatio : Yes, I am using an innovative online course to help me learn."
  • "We admire how your work has revolutionized the fragrance industry, and we are inspired by your innovation and charisma for perfume."
  • "Just one month ago, IFC reportedly made a billion-dollar offer to acquire the innovative American juice store after hearing rumors of the "magical" properties of their products."
  • ""The logo captures these attributes — luxury, prestige, excellence, exclusivity and unsurpassed innovation."
  • "One thing in the industry's favour is that it has a history of innovation."
  • "Innovative financial expert adept at building enterprise value"
  • "The Delavigne Corporation is delighted to announce the launch of the new and improved Classic Collection publicity campaign, still starring Ivana Bümbüm. Offering a more subtle approach than the first version of the Classic Collection campaign earlier this year, the new marketing strategy is more innovative in its attention to nuance, and its bespoke approach."
  • "First question: of all the innovative environmental initiatives that you've implemented recently, which do you like best?"
  • "So as you can see, the Delavigne Corporation has a number of exciting projects planned for 2017, ranging from the launch of innovative new fragrances, business ventures as well as environmental initiatives."
Exercise 1
Isabelle refers to Delavigne's groundbreaking work.

Which of the following terms is closest in meaning to "groundbreaking" in this context?

Isabelle refers to Delavigne's groundbreaking work.

Which of the following terms is closest in meaning to "groundbreaking" in this context?
"Elaborate" and "groundbreaking" don't share the same meaning. An "elaborate (dance)" is complex or complicated, while "groundbreaking" work is pioneering or original.
This is correct. "Groundbreaking" is synonymous with the terms "innovative", "original" or "pioneering" in this context. Example: She was awarded the Nobel Prize for her groundbreaking work on the sexual habits of the earthworm. This term literally describes the "earth" or "soil" which is "broken" to lay the foundations for a new building. In this letter, Isabelle writes that she was particularly interested by Horatio's groundbreaking work.
"Groundbreaking" certainly sounds dangerous, but the term refers to original or pioneering work, and not "dangerous" work, which is unsafe or poses a risk.
"Groundbreaking" certainly sounds dangerous, but the term refers to original or pioneering work, and not "destructive" work, which causes damage or "destroys" things..
Exercise 2
Select the TRUE statement(s) about Mile High Airways, from the list below!

There may be more than one correct answer!

Mile High Airways

Select the TRUE statement(s) about Mile High Airways, from the list below!

There may be more than one correct answer!

Mile High Airways
This statement is true. The infomercial tells us that "for a small extra cost, passengers can choose to have some legroom and a seatbelt, and use the toilet facilities". An "extra cost" is more money, a charge, or a fee. Some services have to be paid for at an additional cost with Mile High Airways.
This is a true statement. Mile High Airways' pricing strategy is described as "new", and we read that the company will "revolutionise the low-cost airline industry, setting new standards in price...". If something is "innovative", it is "new" and "revolutionary": something different and exciting! To be precise, customers can choose how much money they want to pay for their Mile High Airways ticket.
This is a false statement. We read that "The world awaits the launch of Mile High Airways", which means that it has not yet been "launched" or "officially created". To "await (someone's arrival)" is to "wait for or expect (their arrival)". Mile High Airways has not begun business yet.
This is not true. We read that Mile High Airways flies "where you least want to go": to "out-of-the-way and obscure destinations". This means that the airline does not fly to major cities, but rather to strange places which nobody wants to visit!
Exercise 3
A high-end product is a/an product.
A high-end product is a/an high-quality product.
high-quality : A "high-end" product is a fine, or high-quality product. "High-end" products are designed to attract sophisticated or discerning customers and are often priced accordingly. In this conversation, Bruno tells Terrance Cashman that a "high-end" product would have success in the American market.
innovative: An "innovative" product is original or pioneering, but not necessarily "high-end".
high-tech: A "high-tech" product is a "technologically advanced" product. "High-tech" expresses a different meaning than "high-end".
homemade: A "homemade" product is "made at home", or is not produced commercially or industrially. "Homemade" expresses a different meaning than "high-end".
Exercise 4
A high-end product is a/an product.
A high-end product is a/an high-quality product.
high-quality: A "high-end" product is a fine, or high-quality product. "High-end" products are designed to attract sophisticated or discerning customers and are often priced accordingly. In this conversation, Bruno tells Tabitha Cashman that a "high-end" product would have success in the American market.
innovative: An "innovative" product is original or pioneering, but not necessarily "high-end".
high-tech: A "high-tech" product is a "technologically advanced" product. "High-tech" expresses a different meaning than "high-end".
homemade: A "homemade" product is "made at home", or is not produced commercially or industrially. "Homemade" expresses a different meaning than "high-end".

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