Exercise 1

According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?

Melanie, a recent high-school graduate, for her date with her longtime boyfriend.

Sarah, an elderly widow, for the senior citizen bingo match.

Amanda, a middle-aged banker, for Singles Night at the karaoke club.

John, a young lawyer, for his wife on their wedding anniversary.

I don't know

According to Susie's description of Delavigne's "target market" for TigerLily, which of the following people would be most likely to purchase a bottle of the perfume?

Melanie, a recent high-school graduate, for her date with her longtime boyfriend.

Because Melanie is a "high-school graduate", she is too young to be part of the target age described by Susie. Also because Melanie has a "longtime boyfriend", she doesn't fit into the category of "divorced, love-starved" women.

Sarah, an elderly widow, for the senior citizen bingo match.

Because Sarah is a "senior citizen", which means she is over the age of 65, she does not fit the description given by Susie.

Amanda, a middle-aged banker, for Singles Night at the karaoke club.

This is the best choice here. Susie says that Delavigne is targeting "divorced women, aged 29-55". Amanda fits these criteria better than any of the other choices.

John, a young lawyer, for his wife on their wedding anniversary.

Because Susie says that the product is targeting "women", John is not the best choice here.

Exercise 2

According to Susie's speech, which of the following statements is NOT true?

TigerLily contains no artificial or chemical additives.

Ivana Bümbüm will direct the advertising campaign for TigerLily.

The audience will have an opportunity to ask questions about "TigerLily".

TigerLily is being marketed towards a female demographic.

I don't know

According to Susie's speech, which of the following statements is NOT true?

TigerLily contains no artificial or chemical additives.

This is a true statement. Susie says: "TigerLily is a totally organic blend" which means that it does not contain any chemical or artificial additives.

Ivana Bümbüm will direct the advertising campaign for TigerLily.

This is the only statement which is not true. Susie says that Miss Bümbüm will appear in "television and print ads", but never indicates that Ivana will "direct" anything.

The audience will have an opportunity to ask questions about "TigerLily".

This is a true statement. Susie says she will "open up the floor for a brief question and answer session" which means that the audience will indeed have a chance to ask questions about the perfume and the advertising campaign.

TigerLily is being marketed towards a female demographic.

This is a true statement. Susie mentions several times that TigerLily is sure to please women, and that the perfume contains a feminine touch.

Key demographic meaning in English

Definition

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