Make waves meaning in English

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Definition

(the new collection is) making waves (in the industry): (the new collection is) currently doing well, being very successful (in the industry) idiom
a wave: a continuous movement (especially in the sea) noun

Examples

  • "Kalvin Krime Cosmetics has been making waves this week, launching a series of perfumed billboards."
Exercise 1
"Kalvin Krime Cosmetics has been making waves this week..."

To "make waves" in this context is: to .

Literally, a "wave" is: .
"Kalvin Krime Cosmetics has been making waves this week..."

To "make waves" in this context is: to cause controversy 1.

Literally, a "wave" is: a movement on water 2.
1 cause controversy: This is the right answer. To "make waves (in an industry)" is to create controversy or generate debate. This can be either positive or negative, but certainly involves generating interest! Example: "Bruno Delavigne made waves last week when he announced that he would be retiring from perfume making". To "make waves" is derived from the idea of deliberately moving water and creating swells or ripples (like those used by surfers).
1 say hello: This is incorrect. "To wave at someone" means to use a hand gesture to say "hello" or "goodbye", often from a distance. However, this is unrelated to "making waves".
1 create advertisements: This is incorrect. Creating, designing, or writing advertisements is unrelated to "making waves".
1 attack competitors: This is incorrect. To attack competitors or the opposition is unrelated to "making waves".
2 a movement on water: This is the right choice. A "wave" is a movement or swell on water, especially in the sea. Surfers need waves to have fun! In other contexts, "a wave" can describe a social or artistic movement: "the new wave of French cinema", or a hand movement used to say "hello" or "goodbye": "I waved to Charles, but he didn't see me".
2 a type of contract: This is incorrect. Perhaps you were thinking of "a waiver", which is a contract in which you renounce or sacrifice your rights to something. We often sign waivers before undertaking dangerous activities such as bungee jumping!
2 an excited sound: This is incorrect. A sound which we make when we are excited about something is never called "a wave".
2 envy or jealousy: This is incorrect. "Envy" and "jealousy" are wanting what other people have, or resenting them for being better than you. This is unrelated to the term "wave".

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