Definition
the outback: the desert areas (in central Australia)
Parts of rural Australia and New Zealand are often referred to as "the outback".
- "In previous ad campaigns, Outback Cologne was marketed as an extremely masculine scent for the "outdoorsy", "rugged", "manly" type."
- "Outback Cologne."
- "We're trying to rebrand Outback Cologne as a scent that also appeals to urban individuals, university students, young professionals, people who frequent bars and cafés and single men on the dating scene."
- "A jingle, no longer than 30 seconds long, to accompany television and radio ads for Outback Cologne."
- "Outback Cologne!"
- "Edward : Well, Mr. Ripley, it took me about 23 hours and 59 minutes, but I think I've got a jingle for Outback Cologne that might just work."
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