Definition

Examples

• "Outback Cologne."
• "Outback Cologne has been a favorite of Delavigne customers for over fifteen years."
• "In previous ad campaigns, Outback Cologne was marketed as an extremely masculine scent for the "outdoorsy", "rugged", "manly" type."
• "Outback Cologne for men is available wherever fine cosmetics are sold."
• "Subject: Jingle guidelines for Outback Cologne Rebranding"
• "Outback Cologne is Delavigne Australia's flagship scent, first released in 1989."
• "We'll get back to those stories a bit later, but now let's see what's going on in the Australian outback with our Australian correspondent, Stephanie Irving."
• "So whether you're wrestling market trends or man-eating alligators, Outback Cologne is sure to give you an edge on the competition."
• "We're trying to rebrand Outback Cologne as a scent that also appeals to urban individuals, university students, young professionals, people who frequent bars and cafés and single men on the dating scene."
• "Outback Cologne $20,068"
• "As promised, here are the guidelines regarding the Outback Cologne rebranding project"
• "Outback Cologne!"
• "Edward : Well, Mr. Ripley, it took me about 23 hours and 59 minutes, but I think I've got a jingle for Outback Cologne that might just work."
• "A jingle, no longer than 30 seconds long, to accompany television and radio ads for Outback Cologne."
• "Outback Cologne for Men"
• "Combining the rugged freedom of the Australian plains with the quiet sensibility of the man-about-town, Outback has a musky odor with just a hint of eucalyptus."
• "Try your favorite, or mix and match for the full Outback experience."