Paramount meaning in English

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Definition

paramount: principal, prime, chief, main, primary adjective

Examples

  • "As your new Odorama Account Representative, my paramount concern is how both the Delavigne Corporation and I can better serve Odorama."
Exercise 1
Help Selina Mild reply to Philip's letter. Fill in the blanks with the following terms which were used in the text.

to speak highly | concerns | paramount | to take over | accordingly | bachelor | to set up | key customers | briefly

Be careful, you will need to conjugate the verbs correctly! Not all the terms are used.

----------------------------------------------------------------------------

Dear Mr. Cheeter,

Many thanks for your letter.

It is comforting to hear that you are Odorama's account. With your experience, I'm sure that Delavigne and Odorama can develop closer ties. As one of your , I'm pleased to know that our account will be in good hands.

To be honest, the departure of Luke Gabriels didn't come as a surprise. His behavior was strange at times, and I admit that I had some serious about working with him, especially after he vomited on me during a meeting. Having said that, it is flattering to hear that he has of me. You Delavigne salesmen can be so charming!

I agree that it would be a good idea to meet. , I propose that we an appointment on October 5th at 3.00pm. I can't do it any later as I must pick up my girlfriend at the airport. Yes, my girlfriend.

I look forward to meeting you.

Sincerely,
Selina Mild

Help Selina Mild reply to Philip's letter. Fill in the blanks with the following terms which were used in the text.

to speak highly | concerns | paramount | to take over | accordingly | bachelor | to set up | key customers | briefly

Be careful, you will need to conjugate the verbs correctly! Not all the terms are used.

----------------------------------------------------------------------------

Dear Mr. Cheeter,

Many thanks for your letter.

It is comforting to hear that you are taking over 1 Odorama's account. With your experience, I'm sure that Delavigne and Odorama can develop closer ties. As one of your key customers 2, I'm pleased to know that our account will be in good hands.

To be honest, the departure of Luke Gabriels didn't come as a surprise. His behavior was strange at times, and I admit that I had some serious concerns 3 about working with him, especially after he vomited on me during a meeting. Having said that, it is flattering to hear that he has spoken highly 4 of me. You Delavigne salesmen can be so charming!

I agree that it would be a good idea to meet. Accordingly 5, I propose that we set up 6 an appointment on October 5th at 3.00pm. I can't do it any later as I must pick up my girlfriend at the airport. Yes, my girlfriend.

I look forward to meeting you.

Sincerely,
Selina Mild
1 taking over: To "take over (an account)" means to become the person in charge of "handling" or "taking responsibility for" that account. Note that the present participle is being used here, since this is an action that is happening at the time of writing.
2 key customers: "Key customers" are important or major clients. Odorama is regarded as a key customer to Delavigne because it buys a lot of Delavigne products. Philip is writing this letter because it is important to maintain good relations with these types of companies.
3 concerns: "(Odorama's) concerns" are problems or matters that relate to or affect the company. Example: My main concern is that I am not able to speak English. Philip wants to discuss Odorama's "needs and concerns" which are issues and problems that Odorama may have.
4 spoken highly: "To speak highly (of someone)" is to have a good opinion of them or to respect them. Example: My previous boss speaks very highly of me, if you don't believe me check my references. Philip writes that Luke "certainly spoke very highly of you" meaning that Luke told him that he had a good opinion of Ms. Mild. Note that "speak" is irregular verb: speak/spoke/spoken.
5 Accordingly: "Accordingly" shares a similar meaning with "therefore" or "so". Example: I hated insects when I was young and accordingly I used to pull the legs of spiders.
6 set up: "To set up (a meeting)" is to arrange or organize one, for example: I would like to set up an appointment with our suppliers for next week.

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