Press kit meaning in English
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Definition
a press kit, pack: a set of promotional materials about a product
Examples
- "Did you receive the press pack?"
- "Before we begin, I would just like to let everybody know that there are press kits located in front of the podium, and in the rear of the room. Please be sure to pick one up after the press conference."
- "I remind you once again press kits are available all around the room. Please help yourselves."
Exercise 1
It's time to fill in the blanks with terms used in the dialogue!
This adjective describes the "leader" or "representative" of a group:
The Delavigne Corporation has recently opened a new store in London.
Now find the two-word term which describes a promotional package given to journalists:
Susie sent Sigourney a before the interview. (two words)
This adjective describes the "leader" or "representative" of a group:
The Delavigne Corporation has recently opened a new store in London.
Now find the two-word term which describes a promotional package given to journalists:
Susie sent Sigourney a before the interview. (two words)
It's time to fill in the blanks with terms used in the dialogue!
This adjective describes the "leader" or "representative" of a group:
The Delavigne Corporation has recently opened a new flagship 1 store in London.
Now find the two-word term which describes a promotional package given to journalists:
Susie sent Sigourney a press pack 2 before the interview. (two words)
This adjective describes the "leader" or "representative" of a group:
The Delavigne Corporation has recently opened a new flagship 1 store in London.
Now find the two-word term which describes a promotional package given to journalists:
Susie sent Sigourney a press pack 2 before the interview. (two words)
1 flagship: "Flagship" is the term we were looking for here. A "flagship store" is a large shop which serves to represent a brand. It is the "leading" store of all a company's shops. Originally, the term "flagship" was a noun referring to the leading ship of a fleet, where the commander and his flag would be! Here's another example: "The BBC is very proud of its flagship programmes, such as the evening news".
2 press pack: "Press pack" is the right answer. A "press pack" (also known as a "press kit") is a collection of information given to journalists. Press packs can include information about new products, photos, and free samples. Any information which will help a journalist to write a (favourable) article can be included in a press pack!
Exercise 2
Choose the FALSE statement from the list below:
Choose the FALSE statement from the list below:
Susie says: "I am not authorized to comment on the personal health of our CEO", meaning that she doesn't have permission to talk about aspects of Bruno's personal life.
Melissa says: "Melissa Pearl, Brooklyn Herald, long-time fan of your perfumes". "A long-time fan" has been a patron or admirer for a long period of time.
When asked about Grevelon's "new line" of perfumes, Susie responds: "I had heard something about that, yes". This indicates that Susie is "aware" of Grevelon's new line of perfumes: she knows about it.
Susie says: "I remind you once again press kits are available all around the room". A "press kit" is a packet of information given to members of the press by corporations or institutions, and usually accompanies a press conference such as this.
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