Standard bearer meaning in English

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Definition

a standard-bearer: the person or thing that seems to lead a group of people having similar ideas or moral opinions idiom
to bear means "to carry", "to tolerate"
For many years, Xavier Delavigne was the standard-bearer for innovative perfumes worldwide, but now Bruno Delavigne has that honor. No-one really cares about Xavier Delavigne and his ideas any more.
  • "I would like to express that I have nothing but respect for the work of Philip Cheeter, who is well-known and highly-reputed in my field of work, as well as for the Delavigne Corporation, which is rapidly becoming the standard-bearer for modern cosmetics corporations."

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