Through the roof meaning in English
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Definition
(to go) through the roof: to beat all records, to be very successful; to become very angry
Our sales went through the roof last year! We sold more perfume than ever before.
This TV show sent our ratings through the roof. It was hugely successful.
Examples
- "Warbuckle's sales will be pushed through the roof with these items in their inventory!"
- "Apparently sales of Classic Collection products have gone through the roof in France since we launched the Bümbüm campaign."
- "Sales are through the roof!"
Exercise 1
Susie says that "sales of Classic Collection products have gone through the roof in France".
She means that:
She means that:
Susie says that "sales of Classic Collection products have gone through the roof in France".
She means that:
She means that:
This is not correct. In fact, Susie means the opposite of this: sales haven't "dropped" or "decreased": they have increased.
This is not correct. To "go through the roof" does not mean "to fall" or "to drop". In fact, it means quite the opposite!
This is not correct. It is the "sales" which have increased, not the "prices", or the amount things cost.
This is the best explanation here. If sales "go through the roof", they increase by a lot. Another example: "The audience figures for last night's TV programme went through the roof". Literally, a "roof" is the exterior surface at the top of a building. It stops rain getting in, and helium balloons getting out.
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