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To gain ground

English Vocabulary tips & definition with Gymglish.
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to gain ground: to become more popular or accepted, to close the gap
Our company is rapidly gaining ground on the competition in the field of technology development. Our programs are becoming as popular as our competitors'.
During the race, I turned around and noticed that Bob was gaining ground on me. He was much closer behind me than in the first lap.
to lose ground: to become less popular, to be given less support

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