Exercise 1

Choose the TRUE statements from the list below according to Philip's email.

There may be more than one correct answer!

Philip thinks that Susie doesn't have good sales skills, and should stick to marketing.

Philip believes Susie's marketing ideas are good.

Philip thinks that the company will be able to make more money than they lose with the boxed set idea.

Choose the TRUE statements from the list below according to Philip's email.

There may be more than one correct answer!

Philip thinks that Susie doesn't have good sales skills, and should stick to marketing.

This statement is false. Philip actually compliments Susie's sales abilities, and says that she has good "business acumen", meaning that she possesses good business instincts.

Philip believes Susie's marketing ideas are good.

This statement is true. Philip writes that Susie's marketing strategy is a "real winner", meaning he believes that her marketing ideas are good.

Philip thinks that the company will be able to make more money than they lose with the boxed set idea.

This statement is true. Philip writes that the team "may even turn a profit". The expression "to turn a profit" means to make money on an operation or product. Profit describes the money earned after expenses (such as packaging, advertising, distribution, etc.)

Exercise 2

Below are four different expressions used in both halves of Philip's email.
Select the expression which means to supply consumers with an excess of products

To maintain a high demand

"Maintaining high demand" describes the act of keeping products in demand, or ensuring that a product remains sought after or popular. A company usually "maintains a high demand" for a product by limiting production.

To turn a profit

To "turn a profit" is an idiomatic expression meaning to make a profit, to gain, to make money (from a deal).

To flood the market

"To flood the market" means to produce, distribute or supply an excessive amount of products to the market, usually at one time. "A flood" literally refers to an inundation or deluge of water.

To sell the notion

"To sell the notion" is an idiomatic expression which means to promote or market a certain idea. In modern marketing, the idiom has come to mean "perpetuate a lie" or "make people believe an idea which is probably not true".

Turn a profit meaning in English

Definition

Examples

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