Undercut meaning in English
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Definition
to undercut (the competition's) prices: to sell cheaper than (the competition)
Kalvin Krime may try to undercut our prices, but our quality remains higher than theirs.
to undercut (the sales): to reduce, to diminish, to decrease (the sales)
Examples
- "That would completely undercut our sales."
- "If you undercut our suggested prices, then you price out all of our resellers who are charging more."
Exercise 1
Two terms are used to express the idea of selling products cheaper than competitors. (use the hints below to find them!)
"Big companies can the competition by offering very low prices." (2 words)
"We need to the competition's prices to secure our market position!" (1 word)
"Big companies can the competition by offering very low prices." (2 words)
"We need to the competition's prices to secure our market position!" (1 word)
Two terms are used to express the idea of selling products cheaper than competitors. (use the hints below to find them!)
"Big companies can [not done] price out 1 the competition by offering very low prices." (2 words)
"We need to [not done] undercut 2 the competition's prices to secure our market position!" (1 word)
"Big companies can [not done] price out 1 the competition by offering very low prices." (2 words)
"We need to [not done] undercut 2 the competition's prices to secure our market position!" (1 word)
1 price out: If you "price out (a competitor)" you make it difficult for a (a competitor) to sell things because your prices are lower than theirs. In the dialogue, Krazy Gidyeon is "pricing out" other resellers who are charging higher prices for Delavigne products. "To price (someone) out of the market" is a common expression. Example: Krazy Gidyeon is PRICING other resellers OUT of the market.
2 undercut: To undercut (a competitor) is to offer goods or services at a lower price or rate than (a competitor). Example: Nice_Books.com is undercutting Book_World.com book prices by 10% (if Book_World.com are selling a book for $10, Nice_Books.com is selling the same book for $9).
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