Definition Carve out a niche

English vocabulary and translations (See all our English vocabulary translation)

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Definition

to carve out a niche: to make or to create a position in the market (for a brand or company)
verb
We will spend the first two years carving out a niche in the market, before advertising and selling our product on a larger scale.

Examples

  • "Though the company has not reached the level of industry giants Kalvin Krime and Grevelon, Delavigne has carved out a niche in the luxury goods market."

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