English vocabulary and translations (See all)
a gimmick: a publicity stunt, trick, scheme
I've thought of a great gimmick: 'Buy our washing machine, and receive a free pen!'
UK: The free trip to the Carribbean is just a marketing gimmick.
US: I'm not interested in gimmicks.
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- "'Cheap', 'tacky', and 'gimmick' aren't words that we want to associate with the Delavigne Corporation."
- "Putting perfume inside a billboard is such a gimmick."
- "Susie, I know you are hard at work planning the TigerLily campaign, but please spare some time and try to create a marketing gimmick to sell these excess perfumes."
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