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an incentive: a reason to do something, an encouragement, a motive
Every year, we give out incentive bonuses to our top salesmen. We offer them money as a form of encouragement to work harder.
UK: They offered restaurant vouchers as an incentive to teach English in Baghdad.
US: Her incentive to work harder was the promise of a promotion.
- "You also need to include a price incentive that makes you stand out from the competition."
- "As an incentive for attendance, anyone who isn't present at the seminar will be docked on their next paycheck."
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